TikTok is a popular app for creating and publishing creative and engaging videos, which, according to data from the beginning of 2022, has already gained over 7.7 million Polish users over the age of 18. This is a huge business potential that is worth taking advantage of, especially since TikTok’s algorithm is very user-friendly and allows you to gain large reaches and build a community around the brand relatively easily. How to do marketing on TikTok?
What is TikTok marketing?
This gives you the opportunity to quickly gain a competitive advantage, because despite the great marketing potential, this social media is still not the most popular place for brand advertising. It is worth knowing that the competition on TikTok is still relatively small.
A wide cross-section of users, both in terms of age (initially they were only teenagers, now there are more and more adults, middle-aged people and seniors on TikTok), interests or needs, as well as a variety of marketing tools and formats, mean that virtually any industry can find its target group on TikTok.
What tools does TikTok for Business offer?
TikTok offers brands a number of tools to create engaging video content (organic and paid):
- TikTok Live (live streams);
- In Feed Videos (videos with audio up to 60 seconds long);
- TopView (ads that appear to the user as soon as they launch the app);
- Brand Takeovers (short video or image ads 3-5 seconds long);
- Branded Effects (an interactive advertising format that includes a product or brand image);
- Hashtag Challenge (an advertising format that invites users to participate in a brand challenge);
- One Day Max (an ad that runs for 24 hours in 100% viewability);
- Brand Premium (advertising with a CTA button, i.e. a call to action);
- Duets (the ability to create a video with other brands or influencers consisting of 2 videos placed next to each other);
- Stitch (the ability to cut a fragment of a video of your choice and insert it into your own);
- TikTok Analytics (dashboard with statistics and analytics, available in the Pro version).
How to conduct effective marketing activities on TikTok?
We have prepared a simple step-by-step guide for you on how to conduct TikTok marketing and achieve your business goals: build a community around the brand, acquire customers, increase conversion, research the market.
1. Define your target audience
TikTok is no different from other marketing tools in this area. The basis of effective communication here is to determine to whom and why you are directing your message. You can use a tool for this, which is Persona. Imagine the ideal audience for your TikTok content. Who is he? What are their interests, needs and problems? What can she look for for herself on TikTok? What is the fastest way of communication (tone of voice) that will help you win him over?
2. Create quality content
When you know who you’re talking to, you know what to say and how to do it. Try to create content that will bring value to the recipient: entertainment, fun, education, inspiration or motivation to change. Dynamically and with a sense of humor, you can also show your brand from behind the scenes, the people who create it, the process of creating products, the offer, promotions, etc.
And although authenticity is important on TikTok, and the app is not focused on visual impressions to the same extent as, for example, Instagram, you should also make sure that the materials you create are aesthetically pleasing and made in good resolution.
3. Bet on TikTok Influencer Marketing
Cooperation with an influencer who is well-matched to the brand brings only benefits: it allows you to use the potential of social proof, increase brand awareness, strengthen its image and appear in new target groups.
Boldly take advantage of this opportunity on TikTok as well, inviting influencers whose personality and target audience are in line with your brand and whose content is met with engagement from users. Now you can easily do it with the TikTok Creator Marketplace, an influencer finder.
4. Take care of the right hashtags
Describe your content with hashtags that will help you build your channel’s reach. How to choose them? Check what hashtags your competitors use and which ones are currently popular and have potential in your target group. In addition, you can also create your own company hashtag by which users will be able to easily search for your content.
You already know that TikTok marketing is a tool that you definitely shouldn’t ignore. If you see it as an opportunity for the development of your own business, do not hesitate – start acting! Are you afraid that you don’t have the time, knowledge and skills to effectively use the potential of this medium? As a creative and experienced TikTok agency, we are happy to support you in your TikTok marketing. Let us know and let’s conquer TikTok together!