Youtube is one of the most popular social media platforms among Polish web users, so placing an ad there can help you effectively reach your target group. However, it’s important to know how to create an effective ad and convince people to convert.
Five Best Practices for YouTube Advertising
Wondering how to advertise on Youtube? The key to success is effective advertising. If you prepare interesting content for your audience, you can enjoy the impact on brand recognition, as well as an increased conversion rate. Below are some proven solutions.
1. Grab attention in the first minute of your YouTube ad
You have very little time to interest your audience, so try to intrigue them from the beginning. According to the results of the research, advertising should attract the attention of the audience within the first seven seconds (https://www.magnaglobal.com/wp-content/uploads/2017/02/Magna.IPGlab_Turbocharging-Your-Skippable-Pre-Roll-Campaign_external.pdf). You can use a famous character for this purpose, or ask a question that they will want to know the answer to. A popular tactic is also to arouse strong emotions through the script of the advertisement or the shots used. In such a situation, close-ups of the camera and tight framing of key products and people in the recording come in handy. A solution that keeps the audience’s attention is also the use of a catchy song. However, before using it, make sure that the copyright allows you to use it.
2. Mention the brand in the first seconds of your YouTube ad
If you want to use Youtube advertising to increase brand awareness, try to include branding information in the first shots of the ad. It’s a good way to increase awareness at the beginning of the funnel – even if people skip the ad, the information about the brand name will stay in their head. However, if you want to reach people later in the funnel, you can mention your brand name later and focus on engaging the audience with the story of your ad and evoking emotion. In both cases, however, focus on ensuring that the branding is also consistent in terms of the character, tone, and vision of the ad.
3. Combine Story with Emotion in YouTube Advertising
Telling a story is not difficult, but telling a story that will move people is a real art that few people can. If you want to influence the emotions of your audience, choose controversial topics or topics that are popularly considered moving (e.g. old age, parenthood, selflessness, childhood, illness, death, love, etc.). Christmas ads created by Allegro can serve you as a great model. Every year, they are eagerly watched and shared by web users – mainly because of the emotional message they carry.
4. Show your audience the way forward
Your YouTube ad needs a goal to measure its success. However, defining the purpose of the advertisement has one more task – determining the path that a potential customer should take. You can use CTAs and banners that will suggest to your audience where to go and what to do. You can see an example of showing your audience the way to go in the photo below.
5. Create YouTube ads that last between 15 and 60 seconds
A study by Google (https://www.thinkwithgoogle.com/marketing-strategies/video/unskippable-video-advertising-ad-recall-brand-favorability/) shows that 30-second ads had the highest view-through rate. Of course, a much more important factor is the message and the way the story is told, so treat the recommended length of the ad only as a guideline, not a necessary element.
Youtube Ad Ideas You Can Use Today
Are you running out of ideas what kind of Youtube ad to create? Don’t be afraid to get inspired by existing content. It’s perfectly fine to be inspired by someone else’s content, as long as you don’t make a copy of someone else’s idea.
- Case study – outline how your service or product helped someone. It’s an easy way to convince your audience of the effectiveness of your offer.
Animation – this is a solution that may (but does not have to) be low-budget, and at the same time will allow you to perfectly present a multi-layered story.
Problem Solving – Try to understand your audience’s needs and pain points, and then provide the answer in your ad. The problem may be, for example, a stain on your favorite dress that is difficult to wash, and your product will be the solution. You can build an engaging, interesting story around it.
Presenting data – you can conduct an internal study on customer satisfaction with your offer and present it in an advertisement. You can also refer to publicly available statistics and link them to your services. Including mathematical data in an ad allows you to increase its credibility, which will also translate into the effectiveness of the ad.
Focus on the product – it is also a good idea to present in detail the product whose sales you particularly care about. You can create close-ups of a product to accurately demonstrate its visual benefits, as well as use an engaging narrative to encourage people to buy.
Information about promotion – one of the most popular forms of advertising is informing recipients about the financial benefits that await them. Use Youtube advertising to convey the message of a promotion, discount, discount, sale, etc.
Advertising on Youtube can bring great results in the form of increased brand recognition, as well as increased conversion rate. However, it is important to skillfully create an advertisement – both in terms of the correct inclusion of the campaign and the creation of catchy content. It is worth using the support of experienced marketers in this matter. Can you now answer the question – how to make an effective advertisement on Youtube?