Instagram is one of the most popular social media sites in the world. It is used by several hundred million users every day, and over a billion Internet users have an account there. For this reason, it is not only a very dynamically used social media, but also an interesting advertising tool. In the text, we will explain what advertising on Instagram is, what the cost of advertising on Instagram is, and what is the profitability of this type of marketing activities.
How to make an Instagram ad and what are the types of Instagram ads?
Advertising on Instagram is divided into several different types, allowing you to adjust the form of the message to the expectations of the audience. What are the most important types of IG marketing form?
- Advertising in the form of a single post – a standard advertisement with a photo or product graphics, facilitating the transmission of a specific message. It can have, for example, a link “Buy now” or “Check”.
- Advertising in the form of a carousel – is an advertisement consisting of several cards-entries that can be scrolled. It makes it easy to present a series of products or a longer message. It also allows you to explain how the product works or show its benefits.
- Video advertising content – a short video in the form of posts that can dynamically present the product to the audience.
- Advertising in the form of the so-called relations – a loose, dynamic advertisement indicating the advantages of the product shown in the form of a quick presentation. A reel can be up to 60 seconds long, but it’s very engaging.
- Product collection advertising – consists in displaying the main product content (e.g. the company’s logo with a graphic of a series of products) and below product photos with a link to the purchase.
- Instastories ad – an animation or photos of up to 30 seconds that appear at the top of the app. They are used by 30 percent of IG users and enable effective content transmission.
In addition, the user can buy an ad with product marking (e.g. as an interactive tag) and select various elements of the campaign using a responsive ad. How to run an IG ad?
First, you need to create the post you want to promote. Next, set the purpose of your ad, the nature of your audience and how long it will run. You can find the advertising module in Meta’s advertising tools (the corporation that manages Instagram). From there, you can select the post you want to promote and specify how much budget you want your campaign to have. Note that you cannot edit these parameters after launch.
How much does it cost to advertise on Instagram?
The cost of advertising on Instagram is practically entirely up to you. These are ad creatives billed by impressions and clicks. It is very important to monitor the campaign in order to optimize the cost and gradually reduce the CPC and CPM rate.
The rates for marketing on Instagram oscillate between 2.5 – 3.5 USD per view (about 15 PLN) and 0.02 USD for an additional interaction (about 20 cents). The cost is therefore not high in relation to the high conversion rate that this form of advertising can generate.
Profitability of advertising on Instagram – is it worth it?
You need to know that statistics conducted by international advertising research institutes show that the effectiveness of ads on Instagram is very high. Research shows that over 50 percent of users ultimately decided to buy a product or service because the website is popular and the ad is extremely dynamic, well-targeted and eye-catching.
It follows that the profitability of advertising on Instagram is very high and it is worth using this tool. If you approach optimization effectively by researching your target group beforehand, you can expect correspondingly high results in the form of a conversion rate. Advertising activities on Instagram can be the main source of the campaign or support, for example, SEO.