Tik Tok is a mobile application that has recently gained huge popularity. Its recipients are mainly teenagers and young adults, but the videos are recorded by people of all ages. More and more companies are choosing to use this medium to promote their products or services to younger users. Why is Tik Tok so popular today? Is it worth betting on this trend?
Tik Tok conquers the world
Running social media is extremely important for the online marketing of any company today. Tik Tok is classified as a social media – this application successfully gathers more and more people. What does it involve? Tik Tok allows you to record short videos with background music, which is a bit like music videos.
Tik Tok in Poland is a fairly new trend. It was created over 5 years ago in China and is known there as Douyin. It is worth noting that in 2020 it was the most popular app around the world – according to official statistics, it was downloaded by the largest number of users. Currently, there is more and more interest in this service – Tik Tok is constantly gaining new users who spend more and more time using the service. This information is extremely important in the case of companies promoting their services or products on various websites.
Grab the attention of today’s audience
For some time now, new trends in society have been noticeable in the world – it is about globalization and the increase in popularity of visual content. The world is constantly rushing forward and has no intention of slowing down. No one has the time or desire to devote enough attention to reading an article or a book of several hundred pages. This is why visual messages, such as infographics, but also memes, are so popular. The use of social media allows you to reduce the brain’s attention span to a minimum. It only takes a few seconds to read a short post or watch a photo or video.
What is the most important thing for the modern audience? In the age of visual media, the first seconds of a video are of the greatest importance, as well as its cover and description. The Tik Tok app primarily provides recordings with background music or films, to which users show their funny visions. It is worth noting here that this service allows you to record as much as a 3-minute video, but on average the published materials are 15-60 seconds long. This is because users themselves want to watch very short, funny and mood-boosting videos, not videos that require longer attention. Why is it worth betting on advertising on Tik Tok?
The popularity of Tik Tok
Currently, there are as many as 500 million active users on Tik Tok. In Poland, the majority are young people – mainly teenagers and young adults from small towns and villages. In addition, in our country, this application is mainly used by women, as well as celebrities. Users spend up to 70 minutes every day checking the site about 10 times a day. It should also be noted here that this is the application where the most interactions with other people take place – users contact each other more often than on Facebook or Instagram.
H2: Which company should focus on Tok Tok?
Tik Tok gives you a chance to promote your own brand, as long as the target customers of products or services are young people. The app is currently dominated by entertainment or lifestyle recordings. The videos are usually about beauty or fashion, as well as fitness, cooking, dancing or life hacks, and the videos themselves are full of funny scenes, jokes, dancing, live streams or tutorials. It is for this reason that an account on Tik Tok can, and even must, set up a fitness club, a clothing store, a store with various types of gadgets, e.g. from movies, a cosmetics store, a beautician or a dance school, etc.