Facebook, one of the “Big Four” social media platforms, is not only used to contact friends, but has also become an important place to reach potential customers directly. However, do you know how to use the potential of promoting your company there? Check out practical tips on what a good Facebook ad should look like!
Facebook advertising – benefits
What does Facebook marketing give? First of all, the huge reach — Facebook has almost 3 billion active users (https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/). Such a popular platform offers great potential to increase the visibility of your brand. But the scale of the reach is not everything: Facebook also collects detailed data about its users, so that you can target your target group precisely. Facebook advertising – why should you start it?
- Personalization – When creating an ad, you can set parameters such as demographics, age, and interests of the audience. This will help you reach those who will actually be interested in your offer.
- ongoing measurement of effects – Facebook allows you to analyze the performance of advertising in real time. You can use this data to understand what’s working and which parts of your strategy you can improve in future campaigns.
- Versatile ad formats – The platform offers a variety of ad formats, from text and image to video, carousels and dynamic ads, so you can tailor them to different campaign goals.
- Flexible budget – Facebook ads allow you to adjust your campaign budget to suit your needs and capabilities, making it an option for businesses of all sizes and budgets.
- Audience engagement – users have the option to leave a comment, message, or reaction, which allows you to build engagement with customers.
Facebook image ad
Image advertising contains a single image, so it’s the simplest format on the platform. It will work especially well in the promotion of products or brands, but it has some limitations. This format requires careful image selection as it will not accommodate more content. If you want to show more details about your offerings or showcase how your product works, you might want to consider other options.
What to keep in mind in Facebook Ads image advertising?
- aspect ratio – set the right dimensions to avoid distortion or cutting of graphics,
- High image quality – Stand out from other content on Facebook.
- Avoid excess text – focus on the photo instead. A large number of subtitles will be illegible and may distract the audience.
Video advertising in Facebook Ads
Facebook ad videos are growing in popularity, valued by users and the platform’s algorithms. They are a great way to promote products, services or a brand. Video ads build viewer engagement, and even smaller businesses can create simple but effective recordings on a small budget. If you want high quality, preparing a video can be more time-consuming and expensive. What should a good Facebook video ad be like?
- length up to 15 seconds — short videos are favored by the platform’s algorithm,
- Keep your message simple – focus on the attractive design of your ad and avoid excess text in your recording. This will make the message clear and understandable,
- Goal: Engagement – Video is an example of interactive content that grabs attention and engages your audience.
Facebook Carousel Ad
Facebook Carousel allows you to show multiple images in a single ad, so it’s great for showcasing a wide range of your products. Each of the photos can be associated with a separate link, which you can use in different ways. With the help of a carousel, you can not only present the product offer, but you can also tell the story of the brand, explain the production process or the course of the service provided. What should such a Facebook ad include step by step?
- unique elements – create varied headlines, descriptions, and Call To Action for each element in the carousel,
- First things first, include images or videos that will immediately grab your audience’s attention.
- Links to different pages – Take advantage of the ability to link to different landing pages to make your message more personalized.
Instant Experience advertising in Facebook Ads
Facebook Instant Experience Ads (formerly Canvas Ads) is a mobile ad that allows the user to quickly interact with it using their mobile devices. These ads allow users to browse a carousel of photos, enlarge them, rotate the screen — this solution definitely draws attention. Importantly, the loading speed of the Instant Experience format is up to 10 times faster than standard mobile ads! It requires some technical knowledge to create one, so if you’re new to Facebook advertising, you may want to go for one of the simpler solutions.
How do I advertise my business on Facebook in Instant Express?
- optimal number of elements – Facebook recommends using 5-7 elements (images, videos, etc.), which will increase audience engagement,
- Pre-built templates – Use pre-built templates to speed up ad creation.
- Theme – Maintain consistency throughout your ad by repeating a theme that sticks in your mind.
Facebook Collection Ad
Collection ads in Facebook Ads allows you to highlight multiple products in a single ad that quickly evolves after a user interaction. This makes it easy for the recipient to browse and purchase products straight from their phone. Your collection ad looks like a mobile storefront, so you can explore your entire product range with a single click. This is a great option for larger online stores. How do I advertise my business on Facebook using the collection format?
- make sure you have a variety of products in your offer so that Facebook has more choices to present,
- use intelligent hints from Facebook algorithms, match products from your catalog to the user,
- Choose attractive images that encourage people to click on your ad.