Did you know that as many as 58% of users admit that they made a purchase decision after seeing an ad on Instagram? This is just one of many proofs of the huge purchase potential of this platform. Instagram is no longer just a place to share photos – it has become a powerful marketing tool that helps increase brand awareness and sales of products and services. Check out examples of advertising campaigns on Instagram and which will be the best for your business!
Why advertise on Instagram?
In Poland, Instagram had 11 million users at the beginning of 2024, which gives an advertising reach of 27.1% of the entire population and 30.8% of all Internet users. Over the year, this reach increased by 600 thousand (+5.8%). Instagram users spend an average of 30 minutes per day browsing content on the platform.
Advertising on Instagram significantly increases brand awareness. Research shows that 70% of users use Instagram to find new products. What’s more, 54% of people admitted that they made a purchase after seeing a product on Instagram.
What are the types of Instagram ads?
You can choose from different types of Instagram ads that allow you to tailor your message to your needs and brand style. Find out what kind of format to use to make your campaign effective.
- Ads in the form of a single post in the feed
These are the most classic types of Instagram ads. A simple square format post with a photo or graphic, short text, and an action button like “Learn more” or “Shop now.” This is a great option if you want to convey a specific message – e.g. promote a new product, inform about a promotion or attract users to your website.
The most important thing in this format is the right photo or graphic that will immediately catch the eye in the maze of Instagram content. In your ad settings, you can use a call-to-action button that directs you to a specific page.
- Carousel ads
Do you have a lot of products to show? Or do you want to tell a story step by step? Advertising carousels will be the perfect choice! An ad consists of several tabs that users can scroll horizontally. You can use between 2 and 10 cards. You’ll put a different photo, video, or graphic on each card, and each card can have its own unique link.
This is a great solution if:
you promote a collection of clothes, cosmetics or accessories,
you want to show “before and after” in your brand’s activities,
You want to explain the process of how the product works.
The carousel allows you to show more without overwhelming the recipient with an excess of information in one view. Make sure that the first card attracts enough people to keep them from scrolling the carousel.
- Video ads
Video is a powerhouse, especially on Instagram. Short videos are great for attracting attention and allowing you to tell a story that will stay with the recipient for longer. You can present your product in action, show the backstage of the company or create an emotional message that will distinguish you from the competition.
Examples of use:
- dynamic presentation of a new product,
- A video of testimonials from satisfied customers
- animations that explain how your service works.
An Instagram video can be anywhere from a few to 60 seconds, but research shows that videos up to 30 seconds work best.
- Reels ads
Reels ads are the latest trend that focuses on short, dynamic videos. Instagram’s algorithms love Reels, thanks to which they have a greater organic reach and can attract the attention of a wide audience.
This format is ideal for:
- looser, creative content that builds the brand image,
- quick presentations of the product in action,
- trending challenges or fun moments that people are happy to share.
Keep in mind that your video should be up to 60 seconds long, and the suggested dimensions for reels are 1080 × 1920 pixels.